Job Description

Digital Media Manager

Marketing Department

Exempt

JOB DESCRIPTION

The Digital Media Manager is a strategic leader responsible for growing and optimizing Lakewood Church’s digital presence across multiple YouTube channels and streaming platforms. This role focuses on audience engagement, monetization, and overall digital media content strategy to enhance the impact of Lakewood Church, Joel Osteen Ministries, and related channels. By leveraging analytics, content optimization techniques, and monetization strategies, this position ensures digital platforms are effectively utilized to reach and engage audiences. The Digital Media Manager collaborates closely with production and technical teams but is not directly involved in video production or live stream technical setup.

This position reports directly to the Director of Marketing.

ESSENTIAL JOB FUNCTIONS

Strategic Channel Management

• Oversee and set the overall strategy for Lakewood Church’s YouTube channels, ensuring alignment with growth and engagement objectives
• Develop and implement content strategies that prioritize audience engagement and revenue generation, including live streaming initiatives
• Leverage analytics to inform content strategy and optimize video performance, including live stream viewership and engagement data
• Stay current with YouTube trends, algorithm changes, and best practices to enhance channel success
• Ensure all digital content is optimized for SEO, engagement, and brand consistency

Monetization and Analytics

• Lead the development and execution of monetization strategies across digital platforms, maximizing revenue potential
• Identify and implement new revenue streams, such as advertising, sponsorships, merchandise sales, and channel memberships
• Analyze key performance indicators (KPIs) related to monetization, including ad revenue, CPM, click-through rates, and audience demographics
• Utilize data insights to tailor monetization strategies, improving engagement and financial returns
• Ensure compliance with YouTube’s monetization policies and best practices

Live Stream Management

• Oversee the distribution of video content, including live streaming events and on-demand uploads
• Plan and coordinate live stream schedules for weekend services, special events, and major initiatives
• Collaborate with technical teams to ensure seamless live stream execution
• Monitor live streams in real-time to address any content or technical issues
• Analyze live stream performance metrics to refine future broadcasts

Collaboration and Leadership

• Work cross-functionally with marketing, creative, production, and technical teams to ensure alignment with digital media objectives
• Provide guidance and mentorship to the Digital Media team, fostering professional development
• Prepare and present performance reports to leadership, offering key insights and recommendations
• Lead and manage the digital media team, providing vision, strategic direction, and execution oversight
• Oversee daily digital media tasks, ensuring efficient execution of strategies and workflows
• Conduct regular team meetings to review performance, set goals, and discuss new initiatives
• Manage project timelines, priorities, and deliverables to ensure successful execution
• Perform other related duties as assigned.

MINISTERIAL DUTIES

As an employee of Lakewood Church, you are a part of an over 60-year legacy of faith. As a part of the Lakewood team, you are a key part of our mission in taking the hope found in Jesus to the world. This means that as part of your job responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and our mission to our congregants, to maintain a lifestyle consistent with the Scriptures, and are required to belong to the Church as part of our faith community.

This will also include:

• Regular attendance at Church services and classes
• Serving as a Prayer Partner or as a volunteer in any ministry of the Church, and
• Serving our community through local outreaches from time to time when needed by the Church

QUALIFICATIONS

• Uncompromised commitment to Lakewood Church’s vision, mission, values, and core beliefs
• Demonstrable Christ-like character
• Strong strategic thinking skills with the ability to develop and implement data-driven content strategies
• Proficiency in utilizing analytics tools such as Google Analytics, YouTube Analytics, and Social Blade
• Exceptional project management skills, capable of managing multiple initiatives simultaneously
• Proven expertise in optimizing content for monetization, including ad revenue, sponsorships, and memberships
• Strong experience in data analytics and leveraging insights to refine content and monetization strategies
• Proven track record in managing live streams and optimizing digital content strategies
• Effective leadership and mentoring skills, fostering professional development within the team
• Excellent verbal and written communication skills for reporting insights and collaborating with teams
• Deep understanding of YouTube’s algorithm, SEO best practices, and audience engagement tactics
• Experience in live stream management, including scheduling, optimization, and performance tracking
• Ability to work collaboratively across departments to ensure digital media aligns with broader marketing objectives
• Strong ability to interpret data and analytics to drive decision-making and content strategy
• Experience managing advertising revenue and integrating sponsorship opportunities effectively
• Experience managing live streams
• Knowledge of digital rights management and compliance with platform policies
• Familiarity with video editing software and content creation tools to guide optimization strategies
• Ability to troubleshoot digital content issues and work with technical teams to ensure high-quality media execution
• Experience in budgeting, forecasting, and financial planning related to digital media initiatives
• Ability to lead and manage employee development and performance

EDUCATION & EXPERIENCE

• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field (or equivalent professional experience)
• 2+ years management experience leading a team of employees
• Relevant certifications in digital marketing, content strategy, or digital media management is preferred

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