Job Description

Marketing Specialist

Job Title: Digital Marketing Specialist (HYBRID)

Location: San Jose, CA

Compensation: $22 $30 per hour (based on experience)

Work Schedule: 30-40 Hours/Week

Benefit Perks:

• Health Insurance
• Paid Sick Leave
• 401K Retirement Plan & Match
• Clear Career Advancement Pathway

About Us:

Better Me is a fast-growing, U.S.-based learning center dedicated to delivering personalized math learning experiences to students across diverse communities. With a unique blend of adaptive technology and warm human support, we aim to make learning joyful, effective, and scalable.

Role Summary

We are seeking a Digital Marketing Specialist, you will be responsible for supporting and amplifying Better Me's online presence. This role plays a key part in the execution of multi-channel marketing strategies aimed at increasing traffic, brand engagement, and student enrollment. You will work closely with our Marketing Director and other teams to assist with the support campaigns across social media, search engines, community platforms and local events.

Key Responsibilities

1. Digital Content Creation & Management

• Create high quality digital content such as banners, social media posts, website visuals and other promotional materials.
• Utilize design tools (e.g., Canva, Adobe Suite, or similar) to align with brand style and layout.

2. Social Media & Ad Campaigns

• Plan, execute, and optimize paid and organic campaigns on platforms including Facebook, Instagram, and Google.

Support bilingual outreach and community platforms such as:

• Xiaohongshu (RED)
• PeachJar
• Yelp / Google / Facebook SEO
• Other local advertising platforms

3. SEO & Web Promotion

• Optimize website and landing pages for search engine visibility.
• Monitor key performance metrics (CTR, conversion rates, etc.).

4. In-Person Event Marketing Support

• Coordinate digital promotion of in-person events across Better Me locations (e.g., Cupertino, Sunnyvale, Belmont, etc.).
• Manage offline events to enhance community engagement and brand presence.

5. Cross-Functional Collaboration

• Partner with the Site Expansion, Academic Affairs, and Center Training departments to align marketing goals with brand growth.
• Coordinate with design and operations teams on campaign visuals and timelines.

Qualifications

Required:

• 13 years of hands-on experience in digital marketing, social media, or content management.
• Ability to work onsite and occasional local event outreach
• Strong writing and visual storytelling skills.
• Familiarity with digital ad platforms and SEO tools.
• Comfortable working independently and remotely.

Preferred:

• Experience with bilingual (English + Chinese) campaigns or familiarity with Asian American education markets.
• Previous work with education, edtech, or community-based brands.
• Basic knowledge of CRM or email marketing platforms (e.g., Mailchimp, HubSpot).

Application Process

1. Initial HR Screening
2. Online Interview with Marketing Director (Marcie)

Why Join Better Me?

• Be part of a mission-driven, education-centered team.
• Work with a warm, innovative, and fast-growing organization.
• Flexible remote schedule and competitive hourly pay.

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