Job Description

The Wayfair Integrated Marketing team is looking for an innovative, strategic, and results-oriented content marketer to lead our content strategy and marketing for the Wayfair brand.

This role will focus on setting the content strategy, planning, and operationalization of both brand and product marketing content. You will help build and scale Wayfair’s content franchises and establish our content marketing flywheel to drive omni-channel engagement and support macro business objectives. Simultaneously, you will push the organization to become better omni-channel marketers and storytellers in our every day Promo and Marketing campaigns.

This Executive must be comfortable in a fast-paced environment and have proven experience planning and executing editorial and marketing campaigns across big cross functional teams. The ideal candidate should be able to negotiate with key business partners to gain alignment on marketing plans and ultimately manage all aspects of project execution. The role will span coordination across a wide range of cross functional teams including but not limited to brand, promo, creative, marketing, operations, and data science. They must be a self-starter who is able to prioritize and deliver on deadlines with minimal supervision, have the ability to persuade, inspire and motivate their team members and other stakeholders and drive results. They should be able to think/act strategically, develop structured plans and be willing to execute hands on with a start-up type of mentality, while balancing creativity with analytics and agility with operational discipline. Candidates should be both idea generators and builders, with a sense of accountability, and a keen focus on delivering great customer experiences with measurable results. They should thrive in a culture of decisions based on analytics, be comfortable diving deep into the data, yet able to step-back and communicate both the strategic and immediate implications on priorities.

If you are entrepreneurial with a passion for creative storytelling and community building in a data-driven, customer-centric environment, this is the role for you.

This role is based in the Wayfair Headquarters in Boston, with a hybrid schedule in the office Monday - Thursday and work from home on Fridays. This role is not remote eligible.

What you’ll do:

• Develop long term marketing strategies to support both brand and product content marketing, omni-channel syndication across marketing, and production needs
• Work with creative team to inform concept ideas, testing, and execution in partnership; serving as commercial business lead in content development process
• Participate in content development, positioning, research and show pre-testing and designing a road map for content marketing
• Co-own and contribute to design and implementation of complete launch plans and execution of marketing content for our flagship brand campaign and seasonal integrated campaign GTM.
• Own the GTM brand and editorial content calendars
• Inclusive of brand and commercial priorities and content franchises
• Congregate marketing channel calendars inclusive of but not limited to organic social, email, B2B, and Wayfair on Air to have ‘source of truth’ calendar on all consumer facing communications
• Define and monitor business objectives linked to content marketing – by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer and environmental information.
• Owning the operating model and syndication strategy for all content franchises inclusive of editorial/brand and commercial/supplier franchises
• Collaborating with business leads to prioritize content lanes and loudness of different content franchises
• Collaborating with marketing channels to identify promotional inventory that can be dedicated to support content franchises
• Management of Marketing Campaign Strategy
• Lead a team of marketing campaign strategists that lead the end-to-end GTM and creative strategy for omni-channel marketing campaigns for Wayfair
• Measurement of Content Syndication
• Redefine innovation and success metrics for content marketing franchises and campaigns
• Monitor and report on the effectiveness of content marketing inclusive of content franchises and marketing campaigns
• Content-led Consumer Insights
• Help develop a framework of content-led customer insights (in partnership with internal Insights lead) from all sources to funnel into the business
• Monitor and report on the effectiveness of marketing campaigns including effective channel and creative strategy.

Qualifications

• 12-15+ years of professional experience, 4+ years managing teams with creative & strategic editorial output; ideally a mix of in-house and agency experience
• Excellent oral and written communication skills and an ability to influence others;
• Significant media industry experience. Familiar with content creation timelines
• Experience with concepting, creating, and executing multi-phase and multi-platform campaigns and content stunts that are both strategic and seasonal
• Seasoned stakeholder management with experience leading cross functional workgroups to further develop existing internal tools and best practices
• High attention to detail
• Ability to thrive in a fast-paced environment and remain focused while juggling multiple tasks, opinion and perspectives
• Proven interpersonal & communication skills with emphasis on building productive and positive relationships
• Experience managing a successful team who are at the center of a cross-functional workflow
• Deep understanding of all forms of content formats across multiple channels and platforms
• Excellent and proven people-management and development skills
• Experience working in retail, ecommerce and/or direct-to-consumer preferred

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form .

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For more information about applying for a career at Wayfair, visit our FAQ page here .

About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here: If you have any questions regarding our processing of your personal data, please contact us at dataprotectionofficer@wayfair.com. If you would rather not have us retain your data please contact us anytime at dataprotectionofficer@wayfair.com.

About the company

Wayfair Inc. is an American e-commerce company that sells furniture and home-goods.

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